Can't Own a Word!
I find it interesting that some people believe that they can trademark a word and get away with it. Well, I’m here to tell you that you can’t legally own a word in the English Language or in any language. However, you can trademark a company name such as American Airlines, but it won’t be a trademark on the words themselves since they are simply words, but The airlines can trademark the words to ensure they are not used in connection with any other airline services.
In recent years Meghan Markle tried to trademark the word Archetypes as being hers and only hers, however, that application was shot down by the United States Patent Office of Trademarks because she tried to trademark the word instead of clarifying the application to be the use of the word in connection with a podcast as she was using it. The reason for this was because the definition of Archetypes is actually derived from Latin and Greek Mythology and can mean many things.
An archetype can be any of the following:
1) “a statement, pattern of behavior, prototype, "first" form, or a main model that other statements, patterns of behavior, and objects copy, emulate, or "merge" into. Informal synonyms frequently used for this definition include "standard example", "basic example", and the longer-form "archetypal example"; mathematical archetypes often appear as "canonical examples".
2) the Platonic concept of pure form, believed to embody the fundamental characteristics of a thing.
3) the Jungian psychology concept of an inherited unconscious predisposition, behavioral trait or tendency ("instinct") shared among the members of the species; as with any behavioral trait the tendency comes to being by way of patterns of thought, images, effects or pulsions; unlike personality traits, it is collective, not personal; and the tendency represents the evolutionary adaptation to specific cues from the environment: survival and thriving in the physical environment, the relating function, acquiring knowledge, etc. It is communicated graphically as archetypal "figures".
4) a constantly recurring symbol or motif in literature, painting, or mythology. This definition refers to the recurrence of characters or ideas sharing similar traits throughout various, seemingly unrelated cases in classic storytelling, media, etc. This usage of the term draws from both comparative anthropology and from Jungian archetypal theory.”
So by Ms. Meghan trying to trademark the word Archetypes, she not only wasted her money for the filing fee but also learned the hard way that you can’t own a word. Has she refiled her trademark application, according to my sources at the USPatent Office she has not. Maybe she found an attorney who knew the law of patents and trademarks and educated her on the law. Who knows. But if she wants to file a trademark application, she better find lawyers who actually know the law and are willing to educate her before wasting thousands of dollars to apply for a trademark in the future.
Elizabeth Kilbride is a Writer and Editor with forty years of experience in writing with 12 of those years in the online content sphere. Graduating with an Associate of Arts from Pheonix University in Business Management, then a degree in Mass Communication and Cyber Analysis from Phoenix University, then on to Walden University for her master’s in criminology with emphasis on Cybercrime and Identity Theft and is currently studying for her Ph.D. degree in Criminology, her work portfolio includes coverage of politics, current affairs, elections, history, and true crime. In her spare time, Elizabeth is also a gourmet cook, life coach, and avid artist, proficient in watercolor, acrylic, pen and ink, Gouache, and pastels. As a political operative having worked on over 300 campaigns during her career, Elizabeth has turned many life events into books and movie scripts while using history to weave interesting storylines. She also runs 6 blogs that range from art to life coaching, to food, to writing, and opinion or history pieces each week.